The ninth edition includes discussions of the impact of technology, both as a tool for sales and service and as a desired amenity for meeting and convention groups. This edition also looks at changing demographics, in particular, Millennials; and the increasing influence of meeting planners on a hotel’s sales and servicing strategies. The textbook includes two new sidebar features, “More Online” and “Worth Watching,” which encourage students to further explore the book’s content online through articles, white papers, videos, and educational resources. The book also includes “Industry Profiles” and “Best Practices” boxes to inspire readers.
To be eligible to take the final exam and earn a certificate of completion for this course, you must either be enrolled at a school or enrolled as a Distance Learning student through AHLEI. Distance Learning students MUST order their textbooks through the paper or online application; textbooks purchased through the online store will NOT include the necessary final exam.
Includes an exam scan sheet for students taking the course.
Author: James R. Abbey, Ph.D.
©2016, 18 chapters, Softbound