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Senior Events Manager

Senior Events Manager

Job Description:  As a senior event manager you will have the responsibility of the planning, coordinating and promoting an event on behalf of a client or your own organization.  You will liaise with suppliers, exhibitors, guests, and clients to ensure the event is just as planned, and manage a team of event coordinators.

Your day-to-day duties may involve:

  • liaising with your clients
  • negotiating contracts between yourself and the client
  • maintaining a record of expenses and adhering to budgets
  • initiating the promotion of the event, via social media, the press, phone calls
  • meeting and greeting guests

As a senior event manager, you may specialize in one area, or plan an array of events – from weddings to music concerts. Events include parties, music festivals, conferences, and product launches. You will manage every aspect of coordinating an event from sales to marketing.  You will also plan the distribution of posters and promotional items to advertise the event and ensure the event coordinators are selling stand space to exhibitors before and during an exhibition.

As a senior event manager, you will work with an event manager to coordinate the operational aspects of the event. This involves planning timetables and liaising with caterers, contractors, and equipment hire companies to supply the venue with food and any additional services such as electrical appliances.  You will ensure the event-coordinators are working effectively and dealing with inquiries from exhibitors, speakers, sponsors, and visitors. It is essential that you organize insurance and security for the event, and ensure that the event manager is adhering to health and safety regulations.

As well as organizing the event, it is vital that a senior event manager maintains a record of expenses and keeps to the budget requested by the client.


  • Build and manage teams
  • Build your organization€™s understanding of its market and customers
  • Communicate information and knowledge
  • Co-ordinate communications functions and the dissemination of the organization€™s communications
  • Create and manage information systems
  • Develop and agree on a business plan for an event
  • Develop and agree on the concept for an event
  • Develop and implement operational plans for your area of responsibility
  • Develop and implement policies and procedures for an event
  • Develop and implement proactive and reactive PR strategies and tactics
  • Develop marketing strategies and plans for products/services
  • Develop productive working relationships with colleagues and stakeholders
  • Ensure compliance with legal, regulatory, ethical and social requirements
  • Evaluate and report on the success of an event
  • Identify and negotiate contracts for an event
  • Identify, negotiate and secure a venue for an event
  • Lead meetings
  • Manage finance for your area of responsibility
  • Manage physical resources
  • Manage the achievement of customer satisfaction
  • Obtain sponsorship/revenue for an event
  • Plan and implement a critical path for an event (Events)
  • Plan and monitor the work of sales teams
  • Plan for the safety of people attending a spectator event
  • Plan Your Selling Activities
  • Recruit, select & keep colleagues
  • Research and agree on the scope of an event

Available training & certifications