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Revenue Management Maximizing Revenue in Hospitality Operations, Second Edition

$62.20

This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively.

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Description

Revenue Management Maximizing Revenue in Hospitality Operations, Second Edition

This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively.

The second edition includes new information on:

  • Current challenges for revenue managers
  • Big data and market intelligence
  • The role of social media on revenue management
  • New market segmentation approaches

New case studies and Industry Insights provide readers with real-world perspectives on hospitality revenue management issues.

Please note:

  • Includes scan sheet for AHLEI-graded final exam for academic certificate of completion for students enrolled in a school program.
  • To be eligible to take the final exam and earn a certificate of completion for this course, you must either be enrolled at a school or enrolled as a Distance Learning student through AHLEI. Distance Learning students MUST order their textbooks through the online application; textbooks purchased through the online store will NOT include the necessary final exam.

Author: Gabor Forgacs

©2017, Softbound, 12 Chapters

ISBN 978-086612-446-1

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