Round It Up America®
Founded by leaders in the restaurant industry, Round It Up America (RIUA) is a non-profit organization that strives to make change across America through a simple, yet powerful charitable giving program.
Mission Partners – participating RIUA restaurants – provide their patrons with the opportunity to “round up” their purchases to the nearest dollar upon the close of credit card sales. Donations are then distributed to charities quarterly.
In addition to being a platform for the American public to donate to charity, Round It Up America® serves as a vehicle for Mission Partners to easily increase company giving. Mission Partners simply select up to three charities each year to be recipients of their patrons’ donations. While the individual donations may be nominal, their collective sum is powerful. Small change can indeed make big change.